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The Key to Successful Innovation is Knowing your Customer
Tuesday, November 9, 2021 @ 10:00 am – 11:00 am
The #1 reason innovation fails is due to not understanding the market you’re trying to serve. A great product alone is not enough; when creating new, innovative digital experiences, it’s critical to understand your customers deeper than your competitors. Today, several methods allow you to reveal their world and unmet needs driving opportunities for successful product development. In this session, a team from projekt202, a leader in experience-driven design and development, will showcase how you can focus your innovation on customer needs.
Speakers
Jeremy Johnson
VP of Customer Experience – projekct202
David Steed
Director – projekt202
